PRODUCT WRITING: TECHNOLOGY & GENERAL
Successful product writing needs to be explanatory with an element of "sell." Ideally -- whether B2C or B2B -- it is most effective when presented to the intended reader with a rare alchemy of brevity + educational value that deftly provides the reader what he or she needs to know, while at the same time peaking and holding his/her interest. In the case of technology products, it's important to know the probable level of "tech head" in the targeted reader, being careful that overly technical jargon doesn't put marketing minds into sleep mode, yet is robust enough to hold the attention of IT personnel.
Excerpt:“Affordable Entry Point
There is a powerful iRPM website for every budget.
Rapid Deployment
iRPM websites are built quickly and efficiently to meet your deadline needs.
Power Your Creative Image
iRPM offers high impact video, sound, and multimedia features — by special order.”
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Excerpt:“AAIA Integration
iRPM incorporates the AAIA data schema, which allows you to map your parts to AAIA-standard vehicles (nearly all street-originated cars). This feature is especially helpful for exporting your product data to retailers such as AutoZone.”
iRPM Advanced Log File Analysis
Utilizing LiveStats, website log files are quickly parsed and disseminated for Management analysis.”
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Excerpt:“iRPM Multi-Level Price Structure Management
Enable your Dealers, jobbers, and distributors to see their price-structure discounts on their own private website pages on your website
iRPM Downloadable Product Sheet Tool
Allow your dealers to download their currently-available products, prices and applications in real-time.
iRPM Product Installation Tool
Make it east for your customers to download and printout product and installation instructions from your website.”
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Excerpt:“Horsepower is one thing. But converting that power into on-track performance requires the best-possible blend of gearing, suspension, and performance tuning. Same thing for your business. Today’s world requires technology tools that power your company, your people, and your products to peak performance.”
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Excerpt:“Preprogramming. Stored flight plan is available for immediate navigation at the selection of a waypoint; turn-on to take-off in seconds.
Synchronized or Unsynchronized Flight. With LRN-85’s full format VLF/Omega frequency reception and multiple computer capabilities, it is technically unnecessary for Omega synchronization. However, normal sync occurs in twelve to thirty seconds.
Atomically Stabilized or Hyperbolic Navigation. LRN-85’s computer is programmed to automatically select the best available form of navigation, with or without system synchronization.”
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